Martin Fritsches, president and CEO of Rolls-Royce Motor Cars Americas, shares why the 118-year-old automaker is stronger and younger than ever.
During the height of the pandemic, the luxury automotive market seemed immune to Covid’s impact on the economy in general, at least as far as demand. After all, the client base for the world’s most exclusive marques had ample time at home to configure their dream cars and then order them.
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