How to Find the Best Cologne for You, According to a Pro Perfumer

From finding a signature scent to picking the right formulation, here’s how to make sure your fragrance portfolio passes the sniff test.

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Chelsie Craig Studio

The easiest way to buy a fragrance is also the least personal. Wearing a scent regularly adds an olfactive element to your presence—and if nothing else, it’s the easiest conversation starter a guy can have (because being complimented on a good scent can happen just about every day).

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