The Endeavour Centre Seconds Genesis features a 3-D-printed titanium crown and bezel and debuted in the metaverse earlier this month.
In keeping with its reputation as the Swiss watch industry’s chief provocateur, H. Moser & Cie. earlier this month invited journalists to its metaverse lounge, where it unveiled a physical watch, the first in a series of three timepieces, that includes digital perks and protections, such as early access to new products, unique artworks, and certificates of authenticity, all stored on the blockchain.
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